Attract your dream clients.
Then keep them coming back.
Copywriting that converts for health, wellness, & beauty businesses
Tell me if this sounds like you:
- Your beauty & healthcare business is growing, but you have less time and less energy. You're already so busy running your business that the idea of creating material on top of it all gives you major agita.
- You’re sick of big companies greenwashing their products just for beaucoup bucks, and you want to create a solution to stand out beyond their billions of dollars in marketing and PR.
- You want to cut through the bullsh*t and present your problems to your target audience in a way that serves them and allows your business to GROW, but you’re struggling to figure out the magic potion.
If this is you… this could be the beginning of a beautiful friendship.
In today’s age, it's more important than ever to have a strong online presence. Your website is like your storefront, where your customers want to walk around a little before they decide to buy something. Your online presence could make or break a sale.
I know, no pressure, right?
But you’re probably already working more than 40 hours a week just to run your business.
So how do you prioritize maintaining your social media, blogs, and emails while ALSO running your business full-time?
Well, that’s where I can help.
Hi you! I’m Elizabeth Vennari,
and I’m a health & beauty marketing strategist.
Together, we develop customized long-term strategies that will help you attract and retain new business.
I want to help you because I’m your target audience.
When I first started looking for better ingredients in my food, supplements, beauty, and clothing, I had no idea how to find real solutions. I needed to trust the company that was selling me a product. But I didn't know how to tell the difference between a greenwashed label, and actually healthy ingredients.
Fast forward several years, there are so many more health-conscious people like me, hunting for real solutions.
And since you're on a mission to make the world a little healthier, it's so important that your future customers can find you!
That's why your online presence matters. And I want people like me to find brands like you.
So why hire a health & beauty copywriter?
#1: Offload the guesswork. A copywriter does the heavy lifting for so many things, from getting a landing page set up to email funnels to blogs. We want to make your brand pop and give you the X factor that sets you apart from your competitors.
When you invest time with a copywriter, and help them understand what makes your brand unique, we spin gold out of your ideas and breathe life into your brand.
#2: Build out your brand. Working with a copywriter allows you to infuse special love & YOUR personality into all parts of your messaging, everything from emails to Google Ads.
There are so many ways that you can interact meaningfully with your customer.
When you educate your clients, keep them them engaged, and create memorable experiences, they are so much more likely to keep coming back…with friends.
#3: Expertise. Let’s be real. You’re in your business because you’re passionate about the work you’re doing.
And when you partner with a marketing professional who devotes all their time to working in the same niche, you can be sure that you’re working with someone who shares your love.
Don’t you want to be able to geek out over jojoba oil, or your amazing new organic cotton sweaters? When you find a marketing expert who shares your obsessions, that’s the secret sauce to a beautiful and rewarding partnership.
There are so many small health & beauty businesses that want to bring transformative products to their customers, but have no real way to compete against the huge greenwashing campaigns of large corporations.
That's where a copywriter can help you pop ✨
How will you benefit from working with a health & beauty copywriter?
Search Engine Optimization
Since the average consumer reads between 3-5 pieces of content before deciding to purchase a service or product, you want to set yourself up as an expert in your industry.
Long-term Strategies
I'll pitch you potential topics and strategies based on your audience, and then develop a plan to bring new clients in, AND keep them super engaged with your brand.
All this, with your input.
Consumer Research
As a health & beauty professional, you’ll reach your target audience best by answering questions they want to hear about. I do all the research to find those questions, and then help you rank better for those search terms
And then some more practical things:
Formatting: I write and format content that is easy to read. You’ll be able to paste it directly into your website format with no extra formatting work.
Photography: Royalty-free photos that look professional!
Focused headlines and titles that attract clicks and traffic to YOUR website.
...and now for some love notes <3
Elizabeth has been a valuable asset to Harmonia Chamber Singers.
In the past three years, Harmonia has expanded its scope beyond traditional choral repertoire into the exciting realm of vocal jazz.
Without Elizabeth’s expertise and dedication, we would not have had as much success in reaching new audiences and strengthening communication with current followers.
She is very responsive, knowledgeable, innovative, creative, and willing to collaborate.
Her newsletters are simple, yet effective.... Elizabeth always has fresh new ideas, and she approaches her duties as marketing coordinator with passion and enthusiasm.
~Robert Pacillo, Harmonia Chamber Singers
Elizabeth understood our brand voice IMMEDIATELY and knew all the ins and outs of leveraging our mailing list to boost sales and turn customers into repeat customers.
Getting orders and being able to see directly what campaigns they came from is so helpful, because it takes the guesswork out of our marketing and Elizabeth knows exactly what to do with that information in the next campaign.
She's such a breeze to work with, and so fun, I look forward to our meetings every week!.
~Veronica Merrinan, Litany NYC
Ready to talk about your content strategy?
Let’s start by booking a call.
Here’s what we discuss during your free 20-minute consultation:
Pain points. What do you really need for your business right now? Maybe it’s more income. Maybe you want your weekends back. Maybe it’s putting some of your sales on autopilot. We’ll figure it out together.
Website formatting. How can we make the content on your website work more effectively for you?
SEO strategies. Establishing your online presence is crucial in attracting future business. Let’s figure out what your target audience is looking for, and make it easier for them to find you organically.
A content plan. I’ll pitch you ideas for articles, newsletters, product descriptions, and blogs. We can create a strategy together to provide valuable content to your future clients and keep your existing clients loyal.
How our relationship will save you time. When we work together, we’ll set regular check-ins so you can tell me what’s working, and suggest ideas on how we can adapt our strategies together.
I take the worry of marketing off your shoulders so you can focus on what’s important for your core business operations.
How much does it cost to work with a copywriter?
Here's a general idea of my pricing:
- SEO optimized blogs – starting at $200
- Sales & Landing pages – starting at $350
- Email sequences & funnels – packages starting at $100
- Evergreen social media content – bundles starting at $75
During our call, we’ll figure out a marketing strategy that works within your budget.
What does the process look like to work together?
Discovery Call
We spend some time talking about your business pain points.
Once we figure out what your goals are, we can build a strategy that will target your goals.
Test Project
We do a test project to see how we work together. This project includes one round of edits.
Dream Team
We put together a strategy for our long-term relationship.
Your customer list grows, your existing customers become devoted fans, and we all live happily ever after.
Ready to work together?
I would love to see you on my calendar.
Let’s get to know each other and change the world together.